Behind the scenes
01Authentic moments that give a more personal look into the brand.
PR & marketing — passionate about building brands and meaningful connections between brands and their audiences.
Who I am
I’m a recent graduate based in Stockholm with a strong interest in PR, marketing and brand communication.
Through my time at ATP Atelier and Jung Relations, I’ve gained hands-on experience in both in-house and agency environments — working with influencer relations, press communication, campaign coordination, social media and content creation.
I’m particularly passionate about fashion, beauty and lifestyle, with an interest in creative storytelling and building meaningful connections between brands and their audiences.
Selected TikTok content I came up with, filmed, appeared in and edited. Tap a video for sound.
Authentic moments that give a more personal look into the brand.
A TikTok trend brought into the office to show the shoes in a playful way.
Playful, humorous content that feels native to TikTok.
Product versatility through engaging content and fast-paced editing.

An example of the brand’s Instagram feed during my time managing content updates.
I supported the selection of relevant influencers and was responsible for outreach, communication and coordinating product seeding and gifting, resulting in organic social media exposure.
Selected editorial features in Vogue Scandinavia, Vogue Adria and ELLE, highlighting products through press placements and coordinated product loans.

Experience
Education
Documents
RecommendationATP Atelier · PDF
Degree certificate*Stockholm University · PDF
DiplomaBerghs · PDF
* Copy with personal identity number removed. The original, e-stamped certificate is available on request — evelinabeyene@gmail.com.
© 2026 Evelina BeyeneStockholm